VIRTUAL TOUR SALES
CUSTOMER JOURNEY & SALES CYCLE
FACEBOOK SALES FUNNEL FOR LEAD GENERATION & SALES
This is our entire workflow. The content below this shows how we implement this to generate leads, generate appointment and close sales. The numbers correspond with each stage of the sales cycle.
1. Post Content
This is the posting strategy for Facebook: Stories, value posts, 2-step posts, results posts, personal posts, lives.
2. Book Appointments
This is where appointment setters add value to our group members and try get them on a sales call. Facebook CRM used to manage.
3. Nurture Leads
This is the email campaigns running in the background to keep adding value to our leads and to try convert into sales calls or customers.
1. POST HIGH QUALITY CONTENT
This includes all the software, resources and strategies for posting quality content to generate engagement and leads. This ensures we have leads to contact in step 2.
STEP 2 - CONTENT REPURPOSING
Map out Facebook live content – broken down videos, blog posts, two-step posts and resources, replay post, story posts.
Resources: Dough Boughton training
Also view ‘Groups to use for post ideas’ to see example of repurposing content
STEP 3 - MIDDLE FUNNEL
Create middle of the funnel content to qualify leads and convert more leads to sales calls. Large focus on freebies to start conversations and testimonials, reviews, demos, new feature alerts to target hot leads.
Funnel pages / Email marketing: Groundhogg & Podia
STEP 4 - TRACKING & SALES
Create a record of the posting strategies and review every quarter to duplicate best performing content. Pass on to sales team / appointment setters.
Tracking sheet: Google sheet link
Facebook Lives Content Repurposing
Content For Each Stage Of Our Funnel
2. BOOK APPOINTMENTS WITH FACEBOOK MESSENGER
The quality content that we post in step 1 ensures that we have new group member requests weekly and a list of people requesting our resources/training. You job is to follow the scripts we have built and learn how to provide expertise and book appointments on Facebook messenger.
New Group Member Requests
We use a Facebook CRM to tag all new group members. Once a conversation is started, follow the script to provide value, free resources and try book an appointment. There are a lot of variables that can happen such as no respons, no appointment booked, interested in free content but not our services. We have all of this covered in our Trello workflow. This will help you generate appointments and commissions quickly so become familiar with everything there!
Two-Step Post Requests
We try and create a 2-step post every 2 weeks. This usually generates between 100-200 responses. All of these people will have to be contacted to send them on the free resources/training they requested. You will follow the script similar to new member requests to provide more value that what they asked for and try get them to book an appointment. We will put a tag on the ones that don’t book an appointment to follow up with them regarding the resources we sent on.
1. New Lead
Our main lead sources are new Facebook Group members and 2-step posts. We also add new friends in our target market.
2. Add To CRM
We add all new leads to our FB CRM and add a tag. We change the tags so we can follow up and follow our strategy.
3. Build Relationships
Follow our scripts to ask questions, provide value and book appointments. Follow up with all leads after sending free resources.
4. Warm Up Leads
Once you give a lead access to our free resources and get them on our mailing list, our email nurture campaigns kick in.
2. NURTURE LEADS WITH EMAIL MARKETING
Once our appointment setters and free resources/training posts add people to our mailing list, the automated email sequences start nurturing these leads. This includes added value, extra resources, client case studies/testimonials, information on guest speakers, and value Facebook posts.