How To Run A Profitable Virtual Tour Business
Running a profitable virtual tour business comes down to 3 main factors.
Skill, Sales, Marketing
What are you doing at this time to improve all 3? The part that most people are worried about is what camera to purchase and what platform to use.
It doesn’t matter! You just need your tours to be easy to navigate and the ability to add information hotspots.
The person that has the skills to get their clients results using virtual tours, can market it in a more effective manner to potential clients and can link a customers goals with their solution, will win a client. It doesn’t matter what camera or platform you are using, if these 3 things are better than a competitor.
Virtual tours can be a powerful sales and marketing tool for many industries if implemented correctly.
Virtual Tour Skills
Start learning! Don’t focus on more additional services. You can offer these with little or no knowledge or skills. Focus on learning while you have a chance!
Focus on the marketing benefits of virtual tours. Learn how to use Google analytics to track the effectiveness of your virtual tours on webpages.
There is a direct correlation between the amount of time people spend on a webpage and conversion rates. 99% of people offering virtual tour services will not be able to help their clients see this. If you can do this, you can use these results to get your next client MUCH MUCH easier! You can then offer a marketing service and not just a virtual tour service.
Learn how to track everything. From social media engagements, to the change in email responses, to the change in inquires.
Virtual Tour Marketing
Marketing makes customers take action. If you focus on creating results and getting figures to back up your services, you will have a more powerful message.
Don’t just offer virtual tour services like the other 99% of businesses. Build offers focused on niche markets that include virtual tours. Offering results should be the service and virtual tours should just be the way to achieve them. If you collect 1 testimonial from any client, you should try and leverage that to the max. People need certainty to make a decision and this helps them take a leap of faith.
What can you do now? If you are under lockdown, go back to previous clients and ask them for a testimonials on how they found your services effective. Then build a new offer around this client and testimonial.
Build a landing page, build a sales strategy around it, build a list of leads and focus in on this. Don’t focus on 5 industries at once.
A good marketing strategy makes the sales process easier. Focus on setting up more meetings over the phone and start direct messaging campaigns. Don’t start email marketing campaigns. Get more focused in your approach and build offers for niche markets.
Virtual Tour Marketing
If you don’t develop your skills and marketing to build better offers, you are always going to struggle when it comes to sales.
If you develop your skills and become certain that you can generate results for your clients in some areas, you can win clients easier.
If you can approach a client and be confident that you can help them increase their leads by 10% and their conversions by 5% for example, the value outweighs the price. If you have a case study or testimonial backing this up even better! If you cannot do that, you should be focusing on how you can do that. Virtual tours seamlessly fit into all sales and marketing campaigns so they present massive opportunities.
If you just focus on how virtual tours can increase leads and conversions you will already have a much better chance of winning a new customer.
DISCUSSIONS WITH VIRTUAL TOUR INDUSTRY EXPERTS
E-LEARNING SOLUTIONS & VIRTUAL TOURS
HOW TO SELL VIRTUAL TOUR SERVICES
VIRTUAL TOURS NICHE MARKET APPROACHES
VIRTUAL TOURS MARKETING STRATEGIES
VIRTUAL TOUR SUCCESS STORIES & CASE STUDIES